BELOVED INDIA is started with the aim to re-look at Indian culture and re-establish the understanding. Art, design, campaign, research being the modes, it would dig to its root and address to the social needs.
To aspire, connect, replace and evolve.
To evoke spiritual quests aspiring to become better individuals, leading to a better world.
To replace dead rituals with living practices by re-exploring the connotations.
To connect Design and Culture, recognizing both as problem-solving endeavors.
To act as a bridge between “the ancient” and “the modern” to help in its healthy evolution.